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YEGA helped New Shepherd Care, a Watford-based domiciliary care agency, elevate their online presence, leading to increased website traffic and new client inquiries
About
Challenge
New Shepherd Care, a premier domiciliary care agency based in Watford, England, aimed to enhance its brand presence and expand its client base. They sought a digital marketing strategy that would effectively connect with individuals in need of specialized home care services for their loved ones.
Solution
YEGA Media Agency collaborated with New Shepherd Care to develop a comprehensive digital marketing campaign focused on reaching and engaging the target audience in the UK seeking high-quality in-home care services.
- Targeted Local Advertising:Understanding the significance of local targeting, we conducted thorough market research to identify the demographics and interests of individuals residing in the target areas. Using this data, we designed highly targeted advertising campaigns across online platforms such as social media, search engines, and local directories. This ensured that New Shepherd Care's services were prominently displayed to individuals in need within the specific geographic locations.
- Engaging Content Creation:To establish New Shepherd Care as a trusted provider of specialized home care, we developed engaging and informative content. This included blog posts, articles, and social media updates that highlighted the company's expertise, compassionate approach, and the wide range of personalized care services they offered. By sharing heartwarming stories and testimonials from satisfied clients and their families, we aimed to build trust and credibility among the target audience.
- Local SEO Optimization:To improve New Shepherd Care's online visibility and local search rankings, we optimized their website and online profiles for local search engine optimization (SEO). This involved incorporating location-specific keywords, creating targeted landing pages, optimizing meta tags, and ensuring consistent and accurate business information across online directories. This enabled the agency to appear prominently in local search results when individuals were searching for home care services in their respective areas.
Results
Through the collaboration between New Shepherd Care and YEGA Media Agency, the digital marketing campaign yielded notable results:
- 100% increase in website traffic within the first two months
- 60% growth in inquiries and consultation requests from prospective clients
- Enhanced brand recognition and reputation in the local community
- Increased trust and positive feedback from existing clients and their families
By partnering with YEGA Media Agency, New Shepherd Care successfully strengthened its online presence, effectively reaching individuals in need of specialized home care services in Watford and surrounding areas. The agency's commitment to providing high-quality, compassionate care was reinforced, establishing them as a reliable and trusted choice for domiciliary care services.
